Job Description: Vice President Marketing & Sales

 

Responsibilities:

1. Develop and implement strategic marketing and sales plans to achieve the company's growth objectives.

2. Lead and manage the marketing and sales teams, providing guidance, mentoring, and performance feedback.

3. Conduct market research and analysis to identify customer needs, market trends, and competitive landscape, and use the insights to inform marketing and sales strategies.

4. Develop and execute integrated marketing campaigns across various channels, including digital marketing, advertising, PR, events, and promotions.

5. Collaborate with cross-functional teams to ensure alignment of marketing and sales efforts with overall business goals.

6. Establish and maintain relationships with key customers, partners, and stakeholders to drive customer acquisition, retention, and satisfaction.

7. Monitor sales performance, analyze sales data, and identify areas for improvement and growth opportunities.

8. Develop and manage the marketing and sales budgets, ensuring effective allocation of resources to achieve desired outcomes.

9. Stay updated on industry trends, customer preferences, and competitive landscape, and recommend innovative marketing and sales strategies to gain a competitive edge.

10. Measure and report on key performance indicators (KPIs) related to marketing and sales activities, providing insights and recommendations for continuous improvement.

 

Experience Required:

1. Proven experience in a senior leadership role in marketing and sales, such as Vice President Marketing & Sales, Chief Marketing Officer, or similar.

2. Strong background in developing and executing strategic marketing and sales plans, driving revenue growth and market expansion.

3. Demonstrated success in leading and managing high-performing marketing and sales teams, fostering a culture of collaboration, innovation, and results.

4. In-depth knowledge of marketing principles and best practices across various channels, including digital marketing, branding, advertising, and customer segmentation.

5. Solid understanding of sales methodologies, techniques, and strategies, with a track record of achieving and exceeding sales targets.

6. Experience in market research and analysis, customer insights, and competitive intelligence to inform marketing and sales strategies.

7. Strong leadership and interpersonal skills, with the ability to build and maintain relationships with customers, partners, and stakeholders.

8. Excellent communication and presentation skills, with the ability to effectively convey complex marketing and sales concepts to diverse audiences.

9. Experience in developing and managing marketing and sales budgets, allocating resources effectively to drive ROI.

10. Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

 

Key Result Areas (KRAs):

1. Revenue Generation: Drive revenue growth by developing and executing effective marketing and sales strategies, capturing new markets, and expanding customer base.

2. Brand Management: Develop and maintain a strong brand identity, positioning the company as a leader in the industry and ensuring brand consistency across all marketing and sales activities.

3. Customer Acquisition and Retention: Develop and implement customer acquisition and retention strategies to expand the customer base and maximize customer lifetime value.

4. Marketing Campaigns: Plan, execute, and measure the success of integrated marketing campaigns across various channels, aligning them with target audience preferences and business objectives.

5. Sales Performance: Monitor and improve sales performance through effective sales strategies, training and development initiatives, and performance management.

6. Market Research and Analysis: Conduct market research and analysis to identify market trends, customer needs, and competitive landscape, and leverage the insights to inform marketing and sales strategies.

7. Team Leadership and Development: Lead and develop a high-performing marketing and sales team, providing guidance, mentoring, and fostering a culture of innovation and continuous improvement.

8. Customer Relationship Management: Establish and maintain strong relationships with key customers, partners, and stakeholders, ensuring customer satisfaction and loyalty.

9. Marketing and Sales Budget Management: Develop and manage the marketing and sales budgets, ensuring effective allocation of resources to achieve desired outcomes.

10. Performance Measurement and Reporting: Define and track key performance indicators (KPIs) for marketing and sales activities, analyze data, and provide regular reports and insights to senior management.

 

Key Performance Indicators (KPIs):

1. Revenue Growth: Achieve and exceed revenue targets through effective marketing and sales strategies.

2. Customer Acquisition and Retention Rates: Measure and improve the number of new customers acquired and the retention rate of existing customers.

3. Marketing Campaign ROI: Measure the return on investment (ROI) of marketing campaigns, including customer acquisition cost (CAC) and customer lifetime value (CLV).

4. Sales Performance Metrics: Monitor and improve key sales metrics, such as conversion rate, average deal size, and sales cycle length.

5. Market Share: Increase market share by gaining new customers and capturing a larger portion of the target market.

6. Brand Awareness and Perception: Measure brand awareness and monitor brand perception among target audiences through surveys and market research.

7. Customer Satisfaction: Monitor customer satisfaction levels through surveys, feedback, and Net Promoter Score (NPS).

8. Team Performance and Development: Assess team performance and provide coaching, training, and development opportunities to enhance individual and team capabilities.

9. Budget Adherence: Manage marketing and sales budgets effectively, ensuring adherence to allocated resources and achieving desired outcomes within budgetary constraints.

10. Market Research Insights: Generate actionable insights from market research and analysis to drive informed marketing and sales decision-making.

 

Please note that the specific experience requirements, KRAs, and KPIs may vary depending on the organization's goals